Insights
Make the next move clearer.
NIL is a moving conversation. These are the subjects we believe deserve more clarity.
This is an editorial starting point for athletes, families, advisors, and brands. More education will live here over time; for now, explore the themes that shape our work.
01
The NIL landscape
A grounded look at the conversations, choices, and relationships that shape an athlete’s Name, Image, and Likeness opportunities.
02
Before you say yes
The questions worth asking about scope, expectations, audience, fit, and what an opportunity asks you to carry forward.
03
Building an athlete identity
A point of view gives future opportunities somewhere to land. Start thinking about identity beyond a single campaign.
04
For brands: start with fit
The strongest athlete-brand work begins with a clear reason for the partnership and respect for the person in it.
A useful place to begin
Questions over noise.
You do not need every answer before starting a conversation. You need enough context to ask a better question.